Swarovski Innovations.
MORE THAN 100 YEARS OF innovation AND experience.
Swarovski has been dedicated to perfection in all aspects of crystal creativity since 1895. Today, Swarovski is an inspiration to the entire design world in terms of precision-cut crystal.

Swarovski Innovations.
MORE THAN 100 YEARS OF innovation AND experience.
Swarovski has been dedicated to perfection in all aspects of crystal creativity since 1895. Today, Swarovski is an inspiration to the entire design world in terms of precision-cut crystal.






MAIN LAUNCH Fall/Winter 2016/17
* DESIGNER EDITION: A highlight of Swarovski’s latest innovations is the creative power of Jean Paul Gaultier and technical expertise of Swarovski, who have joined forces to discover the perfectly imperfect with the Kaputt collection, featuring the stunning Crystal Scarabaeus Green effect.
 * POWER TO SHINE: Embracing the ‘Power to Shine’ theme, Swarovski’s latest collection introduces Graphic Fabric, Fine Rocks and Rocks, an innovative printing method that offers a truly personalized look for an infinite range of stunning 3D effects.

Description: Broken and raw, but elegant at the same time, the Kaputt design captivates with distinctively irregular, partly unpolished, or frosted surfaces that give it an all natural, almost meteoritic appearance. It comes in rich, shimmering metallic colors as well as classics, such as Crystal and GSHA, and boasts the famous Jean Paul Gaultier logo as a laser engraving.

 Scintillating somewhere between the hypnotic, otherworldly shimmer of the scarab and the bright green of tarnished copper, Crystal Scarabaeus Green was developed as a perfect match for the Kaputt Collection. It, too, was a flash of inspiration from Jean Paul Gaultier, who closely followed the development of this stunning new effect with its green, blue and purple metallic luster.

 The story goes that as a young man Jean Paul Gaultier frequently went past the opera house in Paris and was fascinated by the green coloring of the tarnished copper roof.

The Balance of Nature...

Swarovski’s crystal innovations for Spring/Summer 2017 draw inspiration from the season’s over-arching theme of ‘The Balance of Nature’. The focus for the season is firmly set on the growing mega trend of the human desire for wellbeing, and the search for an oasis of calm amid the harsh demands of twenty-first century life.  Vitally important to achieving this goal is discovering the personal visual representations that both express and support a lifestyle that relies on the natural world for its touchstone.  Swarovski’s trend experts have identified four distinct sub-themes that are fueling these contemporary aspirations: Air (Classic); Earth (Romantic); Water (Progressive); and Fire (Glamour).

The Nature of Us:...

 Sustainability is fundamental to Swarovski’s philosophy—the CLEAR compliance program, Advance Crystal standard, and Swarovski Waterschool all attest to this. So it is with great pride that the crystal company is launching its Fall/Winter 2017/18 crystal innovations with a special focus on sustainability, under the theme: The Nature of Us.
 Swarovski has also embarked on a close collaboration with Céline Cousteau that echoes the theme, called Tribute to Tribe Collection. Famously dedicated to saving the oceans, more recently, this granddaughter of legendary ocean explorer Jacques-Yves Cousteau has been working with an indigenous tribe to protect the Brazilian Amazon’s fragile ecosystem. Her collection is based on the tribal decorations seen painted or tattooed on skin, and include the new Oval Tribe Fancy Stone, the Rhombus Tribe Fancy Stone, and the Cross Tribe Pendant.
 The Nature of Us presents four further sub-themes:

  • Soul Food (Classic)
  • Work Life (Progressive)
  • Travel Age (Romantic)
  • Party Spirit (Glamour)
New Perspectives...

Time for New Perspectives

 Swarovski’s beautifully crafted crystal innovations for SS18 are perfectly in tune with the current mood, where old divisions are being broken down and a value revolution is taking place. The new collection's inspirational cuts, colors and effects mirror the attitude that is sweeping the design world: the need for New Perspectives


 What better way to welcome the summer than with the beautiful new BeCharmed Secret Garden Collection? Featuring three delightful new BeCharmed Pavé BeadsTulip, Daisy and Butterfly—each perfectly encapsulates the season with lighthearted elegance.
 Made with a high-quality stainless steel inner core engraved with the SWAROVSKI® CRYSTALS logo for a definitive stamp of authenticity, each sparkling BeCharmed Pavé Bead measures 14mm x 9.3mm and has a 4.5mm hole large enough to thread with SWAROVSKI® BeCharmed Bracelet (80000) or leather, rubber, or cord. The silky Tulip (82125), with its Flower Garland pattern created using Navette Fancy Stones, conveys all the optimism of late spring in five glorious color combinations. The cheerful Daisy (82143) is a harbinger of summer, capturing the warmth of lush, lazy days in four different color combinations of XILION Chatons and Flower Fancy Stones (4744), also in the Flower Garden pattern. The playful Butterfly (82133) features a fragile crystal butterfly, its wings open in flight, composed of XILION Chatons and Butterfly Fancy Stones (4748) in five colorways. The new Secret Garden Pavé Beads work beautifully when mixed and matched with other sparkling Crystal Beads, Pavé Beads, and Pavé and Crystal Charms from the BeCharmed assortment.


The BeCharmed Christmas Collection 2017 is a sparkling celebration of the most joyful time of year. Three dazzling BeCharmed Christmas Pavé Beads: Candy, Angel, and Shooting Star, plus a lustrous Pearl Bow Charm with its twin Pearl Bow Pendant, create a festive mood using the traditional symbols and colors of Christmas.
 Find this heartwarming seasonal charm

Valgus & Vari...

Valgus & Vari (Light & Shadow)


 Keskendutakse järgmisel teemal: Valgus & Vari, Swarovski Uuendus ja Inspiratsioon uurivad pingelisi suhteid nende kahe nähtuse vahel hooajal Sügis/Talv aastatel 2018/2019. Kuna ühiskond aina killustub, siis võib jälgida erinevate arvamuste tekkimist ning nende kokkupõrkumist. Tagajärjena hakkavad kaduma hallid toonid maailmast- jäävad ainult valgus või pimedus, must või valge, õige või vale; nüüd on maailm nelja tendetsi haardes, mis määravad selle aasta hooaja: ekstravertse Fantaasia mängulisus vastandub mõtlikule ning vaiksele Nostalgiale ning allakäinud Elegantsuse tundlikkus aga kooskõlastub Urbanisatsiooni ellujääja hingelaadiga.

Spike Bead Collection

Segamine punk rocki stiilide Swarovski kristallide võluvõimega, uus Oga Helmed (Spike Beads) kollektsioon on loodud, et anda hiilgav ja terav šokk rokkidele mitmesuguseid variatsioone. Tema kolm klassikalist vormi - Kandiline Oga Helmes (Square Spike Bead), Ümmargune Oga Helmes (Round Spike Bead) ja Kuusnurk Oga Helmes (Hexagon Spike Bead) - on ideaalne atraktiivsete hammaste siluetide loomiseks ehted, tarvikud ja oma käsitöö projektid. Valige kahe suurusest, 5,5 mm ja 7,5 mm, samuti mitmekesine stiilsete värvide ja efektide palett.



 Numbed and bored by today’s technology driven world, we opt to refocus on the human element with its emotional, intellectual and spiritual demands. Craving connection, seeking authenticity and desiring the real, we travel the world — experiencing new cultures and exploring new regions in order to learn, grow and ultimately find happiness. Gap-year travels, adventure journeys, “snackable” holidays or luxury seafaring cruises confirm the new experience consumer for whom traveling is more than just going to a different place — it is about creating new meanings, and making the best of life.
 This season we highlight new ways of fulfilment and satisfaction through travel experiences that transform us, bringing an element of joy to our lives.




Sel hooajal peegeldavad Swarovski uuendused ühiskonna lahkumist kollektivismist individuaalsusele, mis väljendub eneseväljenduse ainulaadsuse ja vabaduse mõtlemises. Määrake, kes teie tegelikult olete: tuli aeg iseennast olla!



Nagu tööstuse uustulnukana, pakub Crystal Electric Lacquer PRO Family neoon-sarnane palett kõrgepinge sädemeid nagu ükski teine. Inspiratsioon tuleneb ülevoolavast troopilisest spektrist - kõrgendatud värvitunnetest, mis muundab esineja elujõuliseks paradiisi.

  See on strateegia, mille eesmärk on tagada, et tantsija lööb ja hoiab vaatajaskonda teistest, kes astuvad tähelepanu keskpunkti. Eesmärgiks on värvida meelte värvi, üleliigseid väljatrükke, tihedalt kaetud kristalle ja liikuvaid materjale. Tulemuseks on fenomenaalne kombatav disain.

  Disainid on mesmerizing. Nad ületavad lünka lava ja otsustava paneeli vahel paljude uute loominguliste võimalustega, suurendades kostüümi konkurentsieelist.


See kõik on emotsioonidest.

Digitehnoloogial on palju vastuseid.
  Jah, me oleme paljuga seotud, teadlikum, stiili kokkuhoidlikum ... kuid kas oleme? Sõrmeotstega me suhtleme inimestega ükskõik kus ja millal. Iroonia aga seisneb selles, et tegelikult oleme ülemaailmse pandeemia keskel, mida psühholoogid nimetavad "Üksinduse Epideemiaks".
Globaalne mõju keskendub emotsionaalsele tasakaalule ja taasühenemisele:
- ülikooli linnakudes on üles kerkinud kaisutamise ja nutmise ruumid;
- lauamängu kohvikud on tõusuteel;
- ja kogu maailmas on tekkinud naerutöökojad.

Love All: sügis/talv...

Armasta kõiki: uuendused (innovations) sügis / talv 2020/21

 Swarovski rõõmuga tutvustab oma kristalliuuendustest sügis / talv 2020/21. Teema on Armastus kõike - mõtisklus soovist anda elule rohkem tähendust ja optimismi ning tähtsustada seda, kuidas tunneme end vastavalt sellele mida omame.

Aeg särada: Kevad /...

Aeg särada
Kevad / suvi 2021
Sellel hooajal haarab Swarovski kristallinnovatsioon läbi aegade transformatiivse jõu, need pilkupüüdvad hetked, mis loovad mälestustele kõige tähendusrikkamad.
 Sel kevadel ja suvel on parim aeg särada!